Broker Online Exchange
Broker Online Exchange (BOE) is the largest, most flexible retail energy network in North America. The company meets the needs of commercial customers, energy brokers, and referral partners by providing direct access to North America’s top energy suppliers and markets. The company also provides personalized support and flexible payment plans.
Confusing User Experience and User Interface which is overwhelmed with information structure that is not intuitive.
Solution & Outcomes:
Redesign of the product so the entire process is more intuitive and user-friendly while keeping in mind the behavior and the needs of everyday users.
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